1. Your customers are on social media.
One of the best reasons for your small business to be marketing through social media is that your customers are spending time on these channels. According to Statista, 70% of the U.S. population has at least one social media profile. And by 2021, the number of worldwide social media users is expected to reach about 3.1 billion people. With so many consumers using social media every day, this presents a great opportunity for small businesses who want to reach their online audience.
2. Consumers will be more receptive to your messages when marketing through social media.
Users are active on social media platforms because these channels offer a fun and easy way to network, keep in touch with friends and family, and stay connected with what’s going on in the world. Typically, users are not on these channels with the expectation that they are going to be marketed to. But this does not mean that social media users aren’t following and interacting with their favorite brands.
3. Marketing through social media can help increase brand recognition.
Another benefit of marketing through social media is that it helps you improve visibility, and thus increase recognition for your brand. Your business social media profiles present new opportunities to share your content and really present your brand’s voice and personality. By posting compelling content that adds value for your target audience, you are making your brand both more accessible and familiar for new leads and current customers.
4. Marketing through social media increases your inbound traffic.
Your social media profiles provide yet another way to get more inbound traffic to your website. This makes marketing through social media an excellent strategy to complement your search engine optimization efforts. Each piece of content that you post to your social media profiles is another opportunity to bring new visitors to your site. Once the visitor gets to your site, you will have the opportunity to convert.
5. Different social media channels help you reach specific audiences.
Another benefit of social media marketing is that you are able to strategically target different audiences based on the channels that your brand is active on. Rather than just putting your marketing message out there for everyone to see, you can reach your target market and work to drive more qualified leads back to your site.
Create a clear list of your audience demographic values – the more detailed it is, the better. This list can include their gender, age, location, interests, the brands they follow, hobbies, etc. Knowing these values will give you more idea on which social media channel you should use to reach them. Also, this will help you in creating content that will engage your audience thus increasing your chances for conversions. The more relevant this traffic is, the more likely you will be to boost conversion rates.
6. Social media advertising allows you to target and retarget ideal consumers.
Though social media advertising does require a bit of an up-front investment, social ads can do a lot to complement the organic campaigns that you are running on your social media channels. With sophisticated targeting capabilities, social media platforms like Facebook help you target your ideal buyers, which allows you to drive more relevant traffic to your site. This is the best way to get the most out of your marketing spend.
7. Marketing through social media is cost effective.
One of the greatest benefits of marketing through social media is that it helps you cut marketing costs without sacrificing results. Most of your social media results will come from investing time in creating and publishing content as well as having conversations with your fans and followers. The good news is that even just a few hours a week can have significant results. In fact, HubSpot reports that 84% of marketers were able to generate increased traffic with as little as six hours of effort spent on social media per week.
And last but not least… social media marketing gives you the valuable opportunity to gain new insights into your customers. By interacting with leads and current customers on social media, you are able to see what your customers are interested in and what drives them.